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Abstract This study was on investigation into sales and marketing department of hospitality industry. Three objectives were raised which included: To assess the role played by marketing in the development of the hotel industry, to find an effective way of promoting hotel product and to promote the use of efficient marketing strategies in hotel industry. A total of 77 responses were received and validated from the enrolled participants where all ...

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Institute of Management and Technology (IMT) Enugu came into existence under the then Eastern Central State Edict N0 10 of 1973, promulgated in the Administrator of East Central State. Ajie Ukpabi Asika. The edict took effect from ist July 1973 and thus give birth to what is now known as the Institute of Management and Technology (IMT) Enugu. Dr. Ukwu ...

CHAPTER ONE 1.0  INTRODUCTION 1.1  BACKGROUND OF THE STUDY The Institute of Management and Technology (IMT) Enugu came into existence under the then Eastern Central State Edict N0 10 of 1973, promulgated in the Administrator of East Central State. Ajie Ukpabi Asika. The edict took effect from ist July 1973 and thus give birth to what is now known as the Institute of Management and Technology (IMT) Enugu. Dr. Ukwu ...