THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such as Radio, Television, Newspaper, Journal and Magazines etc. Sometime, we often get infuriated when listening or watching a programme and all of a sudden an advertisement is intro0duce ...
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