Download Tag: CUSTOMERS SATISFACTION AND PROFITABILITY


THE IMPACT OF INFORMATION TECHNOLOGY ON CUSTOMERS SATISFACTION AND PROFITABILITY IN NIGERIA BANKS

ABSTRACT The main objective of any financial institution is to harness their profit making potentials and subsequent development and growth.  An the purpose of this study is to urge banks to adopt the efficient use of information technology in all their banking operations.  This will in turn load to increased customer's satisfaction and patronage which will eventually translate into improved deposits.  Therefore in this world of dynamism, all banks in ...

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