EFFECTIVE BRANDING DECISION AND CUSTOMERS CHOICE OF BEVERAGE IN ABIA STATE
ABSTRACT This research work is primarily undertaken as an academic exercise to study the influence of branding on people buying attitude. This desire to carry out this project was stimulated by the changing nature of marketing and our environment. Â TABLE OF CONTENT Title page Approval page Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.0Â Introduction Background of the study Statement of problems Objective of the study Research questions Statement ...
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