Download Tag: CUSTOMER RELATIONSHIP MANAGEMENT

CHAPTER 1 INTRODUCTION 1.1      Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their lifetime value. Customer Relationship Management is a sound business strategy to identify the bank’s most profitable customers and ...

CHAPTER ONE INTRODUCTION 1.1     Background Of Study Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifestyle, with the goal of  improving  business relationships with customers, assisting in customer retention and driving sales growth, (Raghu Ramakridhnan, 2005). CRM designed to compiled information on customers across different channels or points of contact ...

ABSTRACT The study investigated the influence of customer relationship management practices of commercial banks on customers satisfaction in Edo State, Nigeria. Influence of demographic variable such as age, gender and education attainment of the customers were also investigated. To achieve the purpose of the study, six research questions were posed and six null hypotheses were tested at 0.05 level of significance. The population of the study comprised of all the ...