WEB BASED CUSTOMER RELATION MANAGEMENT SYSTEM
CHAPTER ONE 1.1 INTRODUCTION Customer Relationship Management (CRM) is an information industry term for methodologies, software, and usually internet capabilities that help an enterprise manage customer relations in an organized way. For example, an enterprise might build a database about its customers that described relationship in sufficient detail so that management of the organization, salespeople, people providing services and perhaps the customer directly could access information that matches customers need with ...
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