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CRITICISM OF ADVERTISING

Abstract This study examines the meaning of advertising as used by scholars and practitioners. The highlight of the discussion is that advertising is paid for by an identified sponsor and also that the message of advertising is persuasive. The study also examine the major criticism of advertising. It also surveys the elements of the Tripod of Advertising; which are: the Advertiser, the Ad. Agency and the Media. The interrelationship of ...

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