IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Social media crises are a reality and a risk that we all face today. We’re all vulnerable to online attacks that threaten having a lasting and damaging impact on our brand’s reputation, both online and offline, and bottom-line. Managing your online risk requires more than just social monitoring of your brand. It requires a plan against them. A social media crisis is an online ...
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