Download Tag: CREATING AWARENESS

CHAPTER ONE PURPOSE OF THE STUDY 1.1        INTRODUCTION Generally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programmes.  Television, as a mass media organ, is equally expected to fulfill these functions as well. First of all, it would be necessary to explain what television as a medium of mass ...

1.1 Background to the Study Mass media have been a major agent of socialization and tool for social change especially now that people depend on message from mass media. The potential power of the mass media help solve social problems. television, radio and print advertising can entice people to buy a wide range of products and services, and newspaper messages and advertisement influence our ideas, values and behaviour. According to ...