WOMEN BUYING BEHAVIOR TOWARDS COSMETICS
ABSTRACT This research entitled “Omani Women Buying Behavior towards Cosmetics Products” was an exploratory attempt to conduct a marketing research of consumer behavior and the buying pattern of Omani women towards cosmetic products. Specifically, it sought to answer the following questions: 1. What are the Cultural, Social, Personal and Physiological factors affecting an Omani woman when buying cosmetic products? 2. Is there a market for Cosmetics in Oman, and how can this market be exploited ...
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