THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS
ABSTRACT Many people have attempted to produce formulas and philosophies for effective advertising. In a way, this is not only a dangerous but also a rather arrogant thing to do, because the formulas work some of the time. I have seen that advertising is the communication of sales propositions; it holds no brief to be funny, arty or clever. It needs only to achieve reaction on the part its audience, ...
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