FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT
ABSTRACT The aim of this study was to examine the factors that influence consumer preference of detergents in Enugu. The study specifically sought to answer research questions related to the influence of social and cultural, psychological/personal class, demographic and economic factors on consumer preference of detergents. The study employed a Descriptive design. A total of 70 questionnaires were distributed to the respondents. However, only 57 (81.4%) respondents participated in this ...
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