Download Tag: CONSUMERS ACCEPTABILITY

ABSTRACT Advertising is the use of paid-for space in a publication, for instance, or time on television, radio or cinema, usually as a means of persuading people to take a particular course of action, or to reach a point of view. It may also be taken to include posters and other outdoor advertising. This study is undertaken to investigate the Effect of Media Advertising on Consumer acceptability of new product. ...

ABSTRACT Catfish consumption is increasingly becoming popular among Nigerians. With the rate of growth in population, demand is likely to be on the increase in the future. A multistage sampling technique of 80 respondents for Eke-Awka market within Awka-South local government area was undertaken using structured questionnaire to obtain information on socio-economic characteristics of the respondents, determinants of consumer’ preference, form of fish consumption as well as the relationship between ...

CHAPTER ONE INTRODUCTION  BREAKFAST Breakfast cereal is defined as food obtained by swelling, roasting, grinding, rolling and flaking of any cereal e.g. maize, barley, wheat, sorghum, millet, bender, (1982). Breakfast cereal food can be classified according to the amount of domestic cooking required, the form of the product or dish, the cereal used as raw material. Kent (1982) reported that all cereal contains a large proportion of search in its ...