Download Tag: CONSUMER PURCHASING BEHAVIOR

Abstract This study was on impact of multiple pricing strategies on consumer purchasing behavior in sweet nutrition company. Five objectives were raised which included:  To ascertain the perception of consumers on if sweet nutrition company adopt multiple pricing strategies, to find out the perception of customers on multiple pricing strategies of the products of sweet nutrition company, to investigate if multiple pricing strategies influences the opinion of consumers on the ...

Abstract Study has shown that most working class Nigerians spend over 70% of their time away from home. This makes Out of home (OOH) or roadside advertising an important piece of the marketing mix of most companies. It is recorded that about 40% searched on google while about 30% of Nigerians have reported visiting an advertised business because they saw an Roadside advert. The purpose of this study is to examine ...