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Abstract This study was on Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Product in Nigeria. Three objectives were raised which included:  To investigate and find out result whether packaging and branding helps in differentiating consumer’s product in relations to soap and detergent manufacturing industries, to know whether branding and packaging serve as promotional instruments,  to carry out investigations on the effect of branding and ...

TABLE OF CONTENTS Title page………………………………………………………………………………………i. Certification…………………………………………………………………………………...ii. Dedication…………………………………………………………………………………….iii. Acknowledgements…………………………………………………………………………...iv. Table of Contents……………………………………………………………………………...v. Table of Cases………………………………………………………………………………..viii. Table of Statutes………………………………………………………………………………ix. Table of Abbreviations……………………………………………………………………….xiii. Abstract……………………………………………………………………….......................xvii. CHAPTER ONE GENERAL INTRODUCTION Background to the Study.………………………………………………………………...1. Statement of the Problem……………………...………………………...…………….....4. Research Questions…………………...……………………………………………….....6. Aims/Objectives of the study……....……………...…………………………………......6. Scope of the Study……………………...………………………………………………..7. Organisation of the Study ………………………...………………………………..……7. Literature Review ……...………………...………………………………………...…….8. Research Methodology ..……………………..……………………………...................14. Definition of Relevant Terms……………………………………..……………….........15.   CHAPTER TWO EMERGING SMALL AND MEDIUM SCALE ENTERPRISES AND GROWTH OF ...