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Abstract Price elasticity is a widely used measure of consumers’ willingness or ability to pay for goods and services. This research examines the price elasticity of high-priced brands. We define high-priced brands as those that sell at or above the price point at which consumers begin to consider that product to be luxurious or premium in the category. More specifically, we use high-priced wine brands as the context for this ...

ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited as a case study. To achieve the above stated objective both primary and secondary sources or data collection which include the use of questionnaires to elicit information, and review of textbooks, journals, internet sources etc. were used. Statistical tools such as frequency distribution, simple percentage ...

ABSTRACT The impact of Road Transportation has proved to the only logical basis for the sustenance of the educational services such as Federal polytechnic Nekede Owerri. TABLE OF CONTENT Title page -      -      -      -      -      -      -      -      -i Approval page -      -      -      -      -      -      -      -ii Dedication      -      -      -      -      -      -      -      -iii Acknowledgement  -      -      -      -      -      -      -iv Abstract  -      -      ...