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Abstract The aim of embarking on this study was to provide a well detailed account on the Influence of Advertisement on Consumer Behavior using Isiama Afara Community as the case study. The Researcher used survey Research Design in the collection of the data. Because it is easier to sought peoples’ opinion using Questionnaire. Stratified Sampling Method are used to get the sample size for this study is 200 .Data gathered ...

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content  CHAPTER ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4       Research hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7      Definition of terms CHAPTER TWO LITERATURE REVIEW 2.1 introduction 2.2 conceptual review 2.3 empirical review CHAPTER THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling ...