DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM
CHAPTER ONE INTRODUCTION 1.0 Introduction Today’s world of business is characterized by the wave of information technology. Seeking information about your environment and competitors is vital for business survival. No one single variable can guarantee success, but rather will contribute to overall organization performance. Information leads to better decision making especially in this era of fast changing consumer preference, for this reason management need to do a lot to acquire, ...
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