THE EFFECTS OF ADVERTISING ON COMPANY’S PROFITABILITY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is mandatory to know the effects of advertising on company’s profitability and to introduce advertising as the means or tools of creating awareness for successful operation in a company or an organization is the main objective of writing this project work. Advertising in Yinka Oba Foam and Paints Ilesha has been observed as an essential idea or vital concept ...
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