MARKETING STRATEGIES OF COMMUNITY BANKS MARKETING STRATEGIES OF COMMUNITY BANKS
ABSTRACT The topic of the project is “market strategies of community banks. The aim of this study is to know the extent of customers’ dissatisfaction with community banks services, and to know the organizational objectives that may hinder the growth and development of community banking in Nigeria. CHAPTER ONE INTRODUCTION Marketing will continue to play a significant role in services industries. Its contributions in today’s competitive banking environment are ...
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