Download Tag: COMMUNICATIONS

Abstract This study was on effect of social media communications on students’ buying behaviour towards smartphones in Calabar. Three objectives were raised which included: assess the effect of Facebook on students’ buying behaviour towards smartphones in Calabar, determine the effect of YouTube on students’ buying behaviour towards smartphones in Calabar and examine the effect of WhatsApp on students’ buying behaviour towards smartphones in Calabar. In line with these objectives, four ...

ABSTRACT The study is a critical examination of the role of mass media in Traditional media of communication as tools for effective rural development. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc. The rural means of communication is still the epitome for rural development. These traditional medium of communication includes the following Ekwe, Ikoro, Smoke signals, Open market, Age groups, palm fronds, The ...