THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING
ABSTRACT The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers. The following findings were made in the course of the study. Nigeria accepted that Internet promote international marketing Nigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens ...
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