Download Tag: COMMUNICATION STRATEGIES

ABSTRACT   This study focused on evaluating the effectiveness of extension agents’ communication strategies in promoting the New Rice for Africa Technology among rice farmers in Ofada, Ogun State, Nigeria. The study sought to ascertain and examine the exact communication strategies employed by extension agents in their attempt to pass across vital information regarding NERICA to farmers who are expected to adopt new techniques as they engage in rice farming ...

Abstract This study examined the communication strategies used by Society for Family Health (SFH) on Maternal and Child Health (MCH) in Makarfi and Sabon Gari Local Government Areas in Kaduna State. The aim of the study is to assess the effectiveness or ineffectiveness of the communication strategies used by SFH for maternal and child health. The study adopted Health Belief Model (HBM) and Protection Motivation Theory (PMT). Data was collected ...