THE MARKETING OF COMMERCIAL BANK SERVICES
CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY The importance of effective marketing of services in the Nigeria banking industry is only being realized in the part, marketing was not linked to services industries like banking, insurance, law etc. In recent years however, marketing activities is the banking industry have acquired increased importance assuming a new dimension and attraction more than attention. The reason for this phenomenon is easy to appreciate, ...
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