Download Tag: CHANNEL


THE MASS MEDIA AS CHANNEL FOR CREATING AWARENESS AND MOBILIZING PUBLIC SUPPORT

CHAPTER ONE PURPOSE OF THE STUDY 1.1        INTRODUCTION Generally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programmes.  Television, as a mass media organ, is equally expected to fulfill these functions as well. First of all, it would be necessary to explain what television as a medium of mass ...

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ROLE OF MIDDLEMEN IN THE CHANNEL OF DISTRIBUTION IN ENUGU METROPOLIS

CHAPTER ONE INTRODUCTION Background of the Study Physical distribution overriding goal is to ensure that the right productions got to the consumer at the right place, time and conditions desired by them. Actually production is not complete until the goods gets to the consumers for whom they are meant. Getting goods to the consumers usually involves a system of inter-company and inter-company relationship that would satisfactorily arrange for and deliver ...

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