THE MASS MEDIA AS CHANNEL FOR CREATING AWARENESS & MOBILIZING PUBLIC SUPPORT
CHAPTER ONE PURPOSE OF THE STUDY 1.1 INTRODUCTION Generally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programmes. Television, as a mass media organ, is equally expected to fulfill these functions as well. First of all, it would be necessary to explain what television as ...
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