AN ADVERTISING MESSAGES AND PRODUCT PATRONAGE OF CHAMP MALTA WITH REFERENCE OF RESIDENTS OF UYO METROPOLIS
CHAPTER ONE THE PROBLEM AND ITS SETTING 1.1 Introduction Advertising is a form of communication for marketing and used to encourage, persuaded or manipulate the audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, advertise is also common. ...
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