Download Tag: BUYING BEHAVIOR

Abstract The research examined the effect of television commercials (adverts) on children with a particular focus on Kunike Nursery and Primary School Osogbo, Osun state as a case study. Television being an audiovisual medium that mirrors reality is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch in television according to Geoge Gerbner.  Also children are influenced by the advertiser’s promise ...

ABSTRACT This research entitled “Omani Women Buying Behavior towards Cosmetics Products” was an exploratory attempt to conduct a marketing research of consumer behavior and the buying pattern of Omani women towards cosmetic products. Specifically, it sought to answer the following questions: 1.      What are the Cultural, Social, Personal and Physiological factors affecting an Omani woman when buying cosmetic products? 2.      Is there a market for Cosmetics in Oman, and how can this market be exploited ...