BRAND MANAGEMENT IN BREWERY INDUSTRY IN NIGERIA. (A Case Study of Nigeria Breweries Plc, Lagos.)
TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Table of Contents CHAPTER ONE: INTRODUCTION Background of the study Statement of the Problems Objectives of the study Scope of the study Significance of the study Limitation of the study Plan of the study CHAPTER TWO Literature Review Types of branding Reasons for branding a product Reasons for not Branding Selection of the Brand name Importance of Brand name Product/Brand management system ...
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