Download Tag: BILLBOARD ADVERTISING

Abstract INTRODUCTION 1.1 Background of the Study: Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media…. TV and radio commercials, print advertising, billboards and more. Every communication is advertising is intended to be persuasive. This becomes clear with the definition of ...

ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis.  To do this, we used survey research method to elicit the desired information from the sample produce. In this work we started the research problem, set the objective and significance of the study, communicated the research questionnaire, reviewed some relevant literature, defined some terms, and hypothesis.  In the ...

ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis.  To do this, I used survey research method to elicit the desired information from the sample produced. In this work I started the research problems, set the objective and significance of the study, communicated the research questionnaire, reviewed some relevant literature, defined some terms, and hypothesis.  In the ...

CHAPTER ONE INTRODUCTION 1.1   Background of the Study Billboard advertising has provided the tobacco industries with a relative low cost method of advertising and was used to reach either brand audience on specific target population. Billboard advertising has what advertising industries calls high impression rate because of its static location that makes it viewed over again by target population thereby increasing its effectiveness. In Nigeria, Advertising Practitioner Council (APCON) measures their ...