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CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY In any economic set up, there are various institutions engaged in Commercial activities with the cardinal aims of strengthening their financial base and quality service to the society through the marketing of their products and services; thereby establishing themselves firmly within the given economic environment. Before the Mid-1950’s banks had no understanding or regard for marketing because they were supplying needed services. ...

INTRODUCTION Today’s business environment is very dynamic and undergoes rapid changes as  result of technologies information, increased awareness and demands from customers business organization, especially the banking industry of the 21st century operates in a complete and competitive environment characterized by these changing conditions and highly unpredictable economic climate. Information and communication technology ICT is at the centre of the global change curve. Loudon and Loudon (1991) centered that managers ...

ABSTRACT The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by deregulation interest competition, New technology and the introduction of new products. This project work is aimed at investigation the various ways bank (Commercial banks ) market their ...

ABSTRACT My aim of researching on this topic;  “problems of Banking Services Among commercial Institution in Nigeria, the research will focused on the evolution of commercial banks their function and problems affecting the banks. The study will help other to know some of the problem that is affecting commercial banks; it will also examine the extent at which the problem can be solved and possible solution. The entire project work will ...