Download Tag: BANKING SERVICE


THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND  TO THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands of the market place.  Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product, then is one of constantly monitoring the market and adjusting the products to meet the ...

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COMPUTERIZATION OF BANKING SERVICE ITS EFFECT ON THE EFFICIENCY OF BANKING SERVICE IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF STUDY The need for information is great and necessary in banking sector because of the nature of their business quick and accurate decision must be taken, like in the money market foreign exchange etc.  Banks must react quickly to change the interest rate and volatile variable in their operation where as in the production industries, mistakes can be rectified and losses been minimized. Millions of ...

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