EFFECTIVE APPLICATION OF MARKETING CONCEPT IN BANK SERVICE
CHAPTER ONE INTRODUCTION 1.1 GENERAL BACKGROUND OF THE STUDY As competition between businesses geared up, it become to turn attention to customers needs and wants which are naturally insatiable. The effectiveness-marketing concept arose to challenge all other previous concepts. The marketing concept holds that the key to achieving organizations goals consists in determining needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors. ...
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