PERCEPTION OF TELEVISION COMMERCIALS AND AUDIENCE ATTITUDE TO TELEVISION PROGRAMMES
ABSTRACT Perception of television commercials and audience attitude to television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the audience and suggestion on what to do in order to better the performance of the media house towards the television commercial interruption. This study employed field survey method which entails drawing ...
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