STRATEGIC MARKETING PLANNING AS AN ESSENTIAL TOOL FOR ORGANIZATIONAL GROWTH (A CASE STUDY OF NIGERIAN BOTTLING COMPANY, ILORIN NBC)
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement CHAPTER ONE 1.0 Introduction Background to the study Statement of the Research Problem Aims and Objective of the Study Significance of the study Scope of the Study Limitation and Constrains to the Study Definition of Terms CHAPTER TWO 2.0 Introduction 2.1 Literature Review 2.2 Strategic Marketing Planning Defined 2.3 Element of Strategy Marketing Planning 2.4 The Essential Aspect of Strategic Marketing ...
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