IMPACT OF ADVERTISING IN THE MARKETING OF AIRLINE SERVICES
CHAPTER ONE INTRODUCTION In every facet 'of business, be it profit or nonprofit oriented, the owners of such business concern must focus on techniques to create awareness for its products, service and ideas. For a system of transaction to take place, marketing thus call for more than developing a product, pricing and making it readily accessible to the target market. As firms make good products, they must inform consumers of ...
Read more