Download Tag: ADVERTISEMENT

Abstract This study was on social media advertising and consumer interest: using instagram to advertise Pepsi. Four objectives were raised which included:  To study the influence of instagram advertisement on consumer buying interest, to identify the main factors which are affecting the consumer purchase interest influenced by instagram, to ascertain find out how favorably is instagram compare to other social media for advertising and to ascertain the impact of instagram ...

Abstract This study was on the effect of television advertisement on consumer brand choice. Three objectives were raised which included:  To ascertain of consumers are aware of the adverts of airtel network, to find out if consumers have easily access to television facilities, to ascertain if advertising campaigns by airtel network are wasteful and to find out if there is unhealthy rivalry amongst airtel network. A total of 77 responses ...

Abstract Study has shown that most working class Nigerians spend over 70% of their time away from home. This makes Out of home (OOH) or roadside advertising an important piece of the marketing mix of most companies. It is recorded that about 40% searched on google while about 30% of Nigerians have reported visiting an advertised business because they saw an Roadside advert. The purpose of this study is to examine ...

Abstract The aim of embarking on this study was to provide a well detailed account on the Influence of Advertisement on Consumer Behavior using Isiama Afara Community as the case study. The Researcher used survey Research Design in the collection of the data. Because it is easier to sought peoples’ opinion using Questionnaire. Stratified Sampling Method are used to get the sample size for this study is 200 .Data gathered ...

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such as Radio, Television, Newspaper, Journal and Magazines etc. Sometime, we often get infuriated when listening or watching a programme and all of a sudden an advertisement is intro0duce ...