Download Tag: ACHIEVING ORGANIZATIONAL GOAL

ABSTRACT The relevance of marketing information system in the achievement of organizational objective is focus of the research study using Nigeria Bottling Company (NBC) Owerri as a case study. Marketing information system helps to provide data with which the organization carries out its various function. Any organization that operates with the aid of a well-organized marketing information system will achieved its objectives and quality services will be rendered in the ...

Abstract This study was carried out on adopting partnership strategy for achieving organizational goal and objectives. Organizations are finding it difficult to predict their long-term survival due to the ever dynamic business environment resulting in different opportunities and challenges. They therefore have to craft and adopt fail proof strategies to ensure sustainability. The study was carried out on Small and medium businesses in Kaduna state. The study objectives were to ...

CHAPTER ONE INTRODUCTION 1.1   Background to the Study Organizations are finding it difficult to predict their long-term survival due to the ever dynamic business environment resulting in different opportunities and challenges. This necessitates organizations to come up with fail proof strategies to ensure their long-term achievement of goals (Koigi, 2002). Not for profit organizations are not an exception, they have to strive to find a foothold in a volatile environment ...