THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The development of technology most especially in this century has impact on every sphere of human life to include traditional mass media. This has changed the look of the existing media to the new media. Because of this, the practice of journalism with the new media is no longer in the way of one-dimensional flow of information rather it is interactive and ...
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