Download Tag: A SURE WAY OF ENHANCING GROWTH


MARKETING CONCEPTS A SURE WAY OF ENHANCING GROWTH IN THE SELL OF INSURANCE SERVICES

  CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The concepts “insurance” has been defined by many authors and from different perspectives but all those definition are emphasizing on one things, that is being a pool of risk and also a risk transfer from one person to another. According to Falgan J.I (1989). Insurance is defined as a social derive of reducing risk by combing a sufficient number of exposure ...

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THE IMPORTANCE OF INSURANCE IN FIELD OF MARKETING CONCEPTS: A SURE WAY OF ENHANCING GROWTH IN THE SALE OF INSURANCE SERVICES

ABSTRACT New products and innovations are the basis for the existence for today’s big business and the foundation for tomorrow’s growth industries. This project on market concept a sure of enhancing growth in the selling of insurance service. This work was divided into five chapters. The first chapter was the introduction and background of the study, objective of the study which is to identify two major constraints impinging on the ...

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