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CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The importance of television as a medium of mass communication is becoming more appreciated in all part of the world. In the developed world, television has become the most ubiquitous of the mass media in both availability and audience exposure to the media (Sandman, Rubia and Sachsman 2006). In Nigeria, there are indications that television that ranks newspaper as a channel of information ...

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The importance of television as a medium of mass communication is becoming more appreciated in all part of the world. In the developed world, television has become the most ubiquitous of the mass media in both availability and audience exposure to the media (Sandman, Rubia and Sachsman 2006). In Nigeria, there are indications that television that ranks newspaper as a channel of information ...