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THE USE OF FINANCIAL RATIOS FOR THE ASSESSMENT OF THE PERFORMANCE AND THE PROFITABILITY OF A FIRM

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY The significance of Financial ratios and its analysis can not be over emphasized. According to Iloh (2011), a good financial planning for any functional organization has to be related to the existing strength and weakness of such organization. In the effort to discover the aforementioned factors, it becomes necessary to evaluate the performance of such organization over a given period. Financial Ration ...

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THE IMPACT OF MARKETING MIX STRATEGY ON THE GROWTH OF A FIRM (A CASE STUDY OF LUBCON NIGERIA LIMITED, ILORIN)

  TABLE OF CONTENT Front page                                                                                      i Certification                                                                                   ii Dedication                                                                                      iii Acknowledgement                                                                           iv Table of content                                                                              v  CHAPTER ONE Introduction 1 Statement of problem                                                                        1 Objectives of the study                                                            2 Research question 3 Statement of Hypothesis                                                                   4 Significant of the study                                                            4 Scope  of the study                                                                           4 Limitation of the study                                                            5 Historical background of the study                                                    5 Definition of terms                                                                            7 CHAPTER TWO Literature ...

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