A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE (A CASE STUDY OF CONSUMERS IN OWERRI MUNICIPAL COUNCIL)
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want-satisfaction is the economic and social justification for a firms is existence. However, no matter how a new product completely meets the requirements ...
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