PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET
ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product Innovation enhance organization Image than old products, also to find out the consumer Improved quality to existing product the methodology simply mans the different ways methods and system a researcher used to administer an ...
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