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PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF UNITED BANK OF AFRICA PLC)

TABLE OF CONTENTS Title page                                                                 i Certification                                                             ii Dedication                                                               iii Acknowledgement                                                    iv Table of Content                                                      v CHAPTER ONE       1.1   Introduction 1.2   Statement of problem 1.3   Statement of research question 1.4   Objectives of the study 1.5   Statement of the study 1.6   Significance of the study 1.7   Scopes and limitation of the study 1.8   Definition of key terms 1.9   Plan and organization of the study CHAPTER TWO Literature Review CHAPTER THREE 3.1   ...

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SIGNIFICANCE OF BANK CREDIT TO THE DEVELOPMENT OF NIGERIA BANKS (A CASE STUDY OF UNITED BANK OF AFRICA PLC)

ABSRACT GSM communication is vital tool Nigeria economy as most sectors depends for effective communication and development of direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the value of G.S.M in developing country the study also expatiate more on the importance of G.S.M the study also look at contribution of G.S.M to overall economy development ...

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