A SURVEY ON PROBLEMS OF MARKETING COMMERCIAL BANK SERVICES A CASE STUDY OF UNION BANK OF NIGERIA PLC, GARDEN AVENUE, ENUGU
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY for bank to survive in today’s growing dynamic highly competitive bank environment the marketing of the banking service is indeed inevitable so that they can serve its customers with a well tail over package and creating programme in order to meet adequately the various needs of its customers and other company specific requirements .Marketing starts when one social unit anticipates identifies ...
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