THE RELEVANCE OF MARKETING TO THE BANKING INDUSTRY (A case study of UBA PLC)
TABLE OF CONTENTS CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS CHAPTER ONE:- INTRODUCTION Background to the study Statement of research problem Aim and objectives of the study Significance of the study Scope of the study Limitation and constrains to the study CHAPTER TWO:- LITERATURE REVIEW Concept of marketing Marketing mix Variables Marketing philosophies Functions of marketing The Evolution of Bank in Nigeria Types of bank Functions of Bank The ...
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