INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF NEW DAY PHARMACEUTICALS LIMITED IMO STATE)
ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce cristolyn cough expectorant in Imo state was effective or not. The researcher also looked at how the product is fairinf in the market. Both primary and secondary data were collected to solve the research problem. Â The population study comprised the ...
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