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THE IMPACT OF MARKETING MIX STRATEGY ON THE GROWTH OF A FIRM (A CASE STUDY OF LUBCON NIGERIA LIMITED, ILORIN)

  TABLE OF CONTENT Front page                                                                                      i Certification                                                                                   ii Dedication                                                                                      iii Acknowledgement                                                                           iv Table of content                                                                              v  CHAPTER ONE Introduction 1 Statement of problem                                                                        1 Objectives of the study                                                            2 Research question 3 Statement of Hypothesis                                                                   4 Significant of the study                                                            4 Scope  of the study                                                                           4 Limitation of the study                                                            5 Historical background of the study                                                    5 Definition of terms                                                                            7 CHAPTER TWO Literature ...

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