THE IMPORTANCE OF MARKETING strategy IN NIGERIA BANKING INDUSTRY ( A CASE STUDY OF G.T.B BANK)
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE: INTRODUCTION Background of the study Statement of research problem Objective and purpose of the study Scope and limitation of the study Research methodology Significant of the study Statement of the hypothesis Organization of the study CHAPTER TWO: LITERATURE REVIEW Historical background Comparative marketing strategies Organization aim, gall and strategies The major marketing strategy determinant Selection of an ...
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